The Marketing Structure

A marketing structure must be clear, simple and effective. It has to be simplified and streamlined to be able to recognize and respond to opportunities as they arise. A good marketing structure allows you to opportunistically take advantage of the changing economy and set you up for massive, long term success. Changes in the economy do not mean that you should change where you want the company to go, it only means that you have to adjust your sails to keep moving forward. All marketing structures should serve to support and articulate the company’s mission to both staff and clients. If you have a clear vision and a worthy mission, you don’t have to sell the product/service. You promote the vision and mission and the product/service sells itself.